The Miami Student Social Media Content StrategyAudience Engagement, Social Media, UX Research
I designed a new social media content strategy for The Miami Student newspaper.
helped the newspaper better understand how its audience differed accross different social media networks, and how the affordances of each platform could be taken advantage of to maximize engagement.
I analyzed their social media history, tested different post formats, reviewed literature and conducted usability tests with audience members to arrive at a set of recommendations. These took the shape of new post formats, design guidelines, and a weekly posting calendar.
The plan was later implemented at the newspaper.
Read the full report here.
Sample Posts and Strategy: