Documented NY
Social Media Manager

Audience Engagement, Social Media, Data and Analytics
2024-2025

I was the Social Media Manager at Documented NY, a multilingual nonprofit newsroom covering immigrant communities in New York City.

I managed our presence on Instagram, X, Bluesky and Google News Showcase, handling all production and publishing of social media content. In eight months, I doubled Documented’s Instagram following. I also launched the newsroom’s Bluesky account.

Through audience data, I observed how readers were engaging with our work and brought insights back to the newsroom. My analysis helped deepen the newsroom’s understanding of how we were reaching audiences, and shaped our strategy during a pivotal moment in this country’s immigration history.

Instagram Posts

Audience

Design

Writing

Other Projects